IDEAS. SYSTEMS. SCALE.
BUSINESSCREATESFREEDOM
E-commerce entrepreneur with 10+ years of experience building and operating businesses focused on high-ticket products.
ABOUT ELINA
BUILDER.OPERATOR.ENTREPRENEUR.
Elina's work centers on turning commercial opportunities into operating businesses — from selecting products and building systems to managing teams and day-to-day execution.
BUSINESS EXPERIENCE
BUILT THROUGH EXECUTION.
Her experience spans three core areas of building and operating high-ticket e-commerce businesses.
HIGH-TICKET E-COMMERCE
Product selection, positioning, supplier relationships and the commercial mechanics of selling high-value products online.
OPERATIONS
Building repeatable workflows, coordinating people and processes, and creating the operational structure behind daily execution.
LEADERSHIP
Setting direction, making decisions, assigning responsibility and keeping teams focused on measurable business outcomes.
CO-FOUNDER & CEO
KAPLUN GROUP
Kaplun Group serves as the operating structure through which Elina applies her approach to e-commerce, systems, execution and business development.
EXPLORE KAPLUN GROUP →