KAPLUN GROUP
BUILT AS A FAMILY.BUILT TO LAST.
Kaplun Group is a privately held family business founded by Elina Kaplun and Erina Kaplun.
It serves as the ownership structure through which the Kaplun family develops and holds business interests and intellectual property.
ELINA KAPLUN + ERINA KAPLUN
CO-FOUNDERS
THE PORTFOLIO
PHYSICAL.DIGITAL.OWNED.
01
E-COMMERCE
Kaplun Group owns and operates e-commerce businesses built around physical products, including high-ticket categories.
02
DIGITAL BUSINESSES
The group develops digital products and digitally delivered business assets that can operate independently of physical inventory.
03
BRANDS & INTELLECTUAL PROPERTY
The group develops and owns brands, domains, proprietary frameworks and other intellectual property.
THE OPERATING MODEL
FROM OPPORTUNITYTO OPERATING BUSINESS.
Kaplun Group treats an opportunity as a starting point rather than an asset.
Commercial potential is tested before resources are committed to building the systems, processes and execution required for an operating business.
The objective is not simply to launch.
It is to create a business capable of operating.
OPPORTUNITY
VALIDATE
BUILD
SYSTEMIZE
OPERATE
GROW
THE CO-FOUNDERS
TWO FOUNDERS.COMPLEMENTARY ROLES.
ELINA KAPLUN
CO-FOUNDER & CEO
COMMERCE · OPERATIONS · LEADERSHIP · EXECUTION
Elina brings more than a decade of e-commerce and operating experience.
Her work within the group centers on commercial direction, operations, systems, team leadership and execution.
ERINA KAPLUN
CO-FOUNDER
BUSINESS DEVELOPMENT · DIGITAL PRODUCTS · BRAND · INTELLECTUAL PROPERTY
Erina focuses on identifying and developing new business opportunities, digital products, brands and intellectual property.
Her work within the group centers on developing concepts and assets that can become part of the portfolio.
DIGITAL & INTELLECTUAL PROPERTY
EK METHOD
EK Method is a business discovery and execution system co-authored by Elina Kaplun and Erina Kaplun.
It represents one of the digital and intellectual-property initiatives developed within the Kaplun business ecosystem.
EXPLORE EK METHOD →LOOKING FORWARD
EXPAND THEPORTFOLIO.
Kaplun Group is structured to accommodate additional ventures as new opportunities are identified and validated.
Future development may extend into new commercial categories, proprietary digital assets and other businesses that fit the group's capabilities.
Develop selectively.
Build deliberately.
Retain valuable assets.
Expand from evidence.